WHO DISCOVERED THE CAUSE OF BALDNESS?

We want to make it clear that the cause of baldness—DHT—was not discovered by us. It was discovered a few years ago. These are not our theories, but facts that have now been confirmed by medicine. The right question to ask is: “If the cause has been discovered, why are there still brands selling products that are completely useless?” Maybe because people are not informed, and the only thing certain companies care about is making money, nothing else…

Know that as of today, there are ONLY TWO things that are approved by medicine and truly work against hair loss.
The first is a drug based on 1mg finasteride, which acts on DHT, it has a rather high cost, but the real problem is not the price—the problem is the VERY SERIOUS SIDE EFFECTS it can cause.
The second is a chemical compound called minoxidil, which acts externally by extending the anagen phase of the hair, it must be used together with 1mg finasteride, but this too can cause side effects.
The natural alternative to 1mg finasteride is called saw palmetto (serenoa repens), unlike the drug, it does not have its side effects, but on its own it is often not strong enough (not to mention that many companies don’t tell you the correct concentration of active ingredient you should be taking from this plant to make it effective, selling dry extract without proper titration).

And this is where we come in. We developed this formula by conducting extensive research on studies of all plants that have shown anti-DHT effects. We managed to create a composition that works and has no side effects—THE MOST COMPLETE NATURAL ANTI-DHT COMPLEX IN THE WORLD.
We also succeeded in replacing the minoxidil lotion with a patented substance called kopyrrol®, a molecule very similar to minoxidil, but which in studies has shown better results and no side effects, it is present in our shampoo and our lotion, with absolutely visible and not hidden percentages.

And although our company was founded in Italy, the products for the American market are manufactured directly in the USA, to contribute to the social and economic fabric of the country where we sell. Read the "About Us" page to learn more about our mission.