WHY DO MEN LOSE HAIR?

The cause lies in DHT.
DHT is a metabolite naturally produced in our body. It is a derivative of testosterone created through the enzyme 5 Alpha Reductase.

Let’s take a step back: the hair cycle is made up of 3 phases that repeat endlessly—anagen, catagen, and telogen. In simple terms, hair grows, then falls out because it’s old and needs to be replaced by new hair, and this cycle keeps repeating normally in all people.
These 3 phases are regulated by two hormones that are produced directly inside the follicle: ESTRONE to make the hair grow, and DHT to make the old hair fall out.
So normally, DHT is not bad—it simply serves to make the old hair fall out.

However, if it is produced in excessive quantities—or especially, in most cases, if one is too susceptible to it—it turns out to be particularly harmful to the follicles. DHT is the cause of androgenetic alopecia (common baldness); this leads to follicular miniaturization and, subsequently, bulb atrophy, which definitively ends the hair growth cycle.
So it’s a process in which the hair gradually becomes smaller and thinner—from the initial thinning to baldness—and not what you’ve always thought or what they’ve made you believe: hair that falls out and then doesn’t grow back.

From the top menu, by clicking on “our Ingredients,” you can learn more about DHT and the ingredients used in our products. You’ll also find bibliographic references you can consult to deepen your interest.

Don’t waste time—if the bulb becomes completely atrophied, it will no longer be possible to save it. ACT AS SOON AS POSSIBLE.