WHO DISCOVERED THE CAUSE OF BALDNESS?

YES! Know that as of today, there are only two things that are approved by scienze and truly work against hair loss:

1) Products based on finaƨteride:
Acts on DHT, it has a rather high cost, but the real problem is not the price—the problem is the very serious side effects it can cause.

2) A chemical compound called minoxidil:
Acts externally by extending the anagen phase of the hair, it must be used together with finaƨteride, but this too can cause side effects.

THE SCIENCE OF TRICHOLOGY HASN’T STOPPED:

Once the cause of hair loss and the remedies used to treat it were identified, researchers around the world kept studying to find something that worked without side effects.

To name just one, a natural alternative discovered years ago is Serenoa repens (saw palmetto).
It doesn’t have the side effects but...
On its own it’s often not strong enough.
Not to mention that many companies don’t disclose the active‑ingredient concentration needed for it to work, selling dry extract without proper titration.

You’ll also notice that, because it’s so well‑known, misleading brands often use it as a marketing ingredient in “miracle” products...
We created the SOCIAL TRENCH page — so you can learn how to recognize them.

SO YOU’RE WONDERING WHAT WE DO:

And this is where we come in. We developed this formula by conducting extensive research on global studies of plant‑derived active ingredients shown to have anti‑DHT effects.
This allowed us to create a composition that works and has no side effects—THE MOST COMPLETE NATURAL ANTI-DHT COMPLEX IN THE WORLD.
Based on our analyses and research — and we encourage you to verify this yourself — we never hide behind the term "proprietary blend": we’re the only ones who clearly list every ingredient along with its active concentration.

We also succeeded in replacing the minoxidil lotion with a patented substance called kopyrrol®, a molecule very similar to minoxidil, but which in studies has shown better results and no side effects, it is present in our shampoo and our lotion, with absolutely visible and not hidden percentages (like no one else in the world).
For this reason, we firmly believe there is nothing in the world more effective for hair loss than these products — to us, it’s practically AN OBJECTIVE FACT.

Although our company was founded in Italy, all products for the American market are manufactured directly in the USA, supporting the communities we serve.