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WHY DO MEN LOSE HAIR?

The cause lies in DHT.
DHT is a metabolite naturally produced in our body. It is a derivative of testosterone created through the enzyme 5 Alpha Reductase.

Let’s take a step back: the hair cycle is made up of 3 phases that repeat endlessly—anagen, catagen, and telogen. In simple terms, hair grows, then falls out because it’s old and needs to be replaced by new hair, and this cycle keeps repeating normally in all people.
These 3 phases are regulated by two hormones that are produced directly inside the follicle: ESTRONE to make the hair grow, and DHT to make the old hair fall out.
So normally, DHT is not bad—it simply serves to make the old hair fall out.

However, if it is produced in excessive quantities—or especially, in most cases, if one is too susceptible to it—it turns out to be particularly harmful to the follicles. DHT is the cause of androgenetic alopecia (common baldness); this leads to follicular miniaturization and, subsequently, bulb atrophy, which definitively ends the hair growth cycle.
So it’s a process in which the hair gradually becomes smaller and thinner—from the initial thinning to baldness—and not what you’ve always thought or what they’ve made you believe: hair that falls out and then doesn’t grow back.

From the top menu, by clicking on “our Ingredients,” you can learn more about DHT and the ingredients used in our products. You’ll also find bibliographic references you can consult to deepen your interest.

Don’t waste time—if the bulb becomes completely atrophied, it will no longer be possible to save it. ACT AS SOON AS POSSIBLE.

WHO DISCOVERED THE CAUSE OF BALDNESS?

We want to make it clear that the cause of baldness—DHT—was not discovered by us. It was discovered a few years ago. These are not our theories, but facts that have now been confirmed by medicine. The right question to ask is: “If the cause has been discovered, why are there still brands selling products that are completely useless?” Maybe because people are not informed, and the only thing certain companies care about is making money, nothing else…

Know that as of today, there are ONLY TWO things that are approved by medicine and truly work against hair loss.
The first is a drug based on 1mg finasteride, which acts on DHT, it has a rather high cost, but the real problem is not the price—the problem is the VERY SERIOUS SIDE EFFECTS it can cause.
The second is a chemical compound called minoxidil, which acts externally by extending the anagen phase of the hair, it must be used together with 1mg finasteride, but this too can cause side effects.
The natural alternative to 1mg finasteride is called saw palmetto (serenoa repens), unlike the drug, it does not have its side effects, but on its own it is often not strong enough (not to mention that many companies don’t tell you the correct concentration of active ingredient you should be taking from this plant to make it effective, selling dry extract without proper titration).

And this is where we come in. We developed this formula by conducting extensive research on studies of all plants that have shown anti-DHT effects. We managed to create a composition that works and has no side effects—THE MOST COMPLETE NATURAL ANTI-DHT COMPLEX IN THE WORLD.
We also succeeded in replacing the minoxidil lotion with a patented substance called kopyrrol®, a molecule very similar to minoxidil, but which in studies has shown better results and no side effects, it is present in our shampoo and our lotion, with absolutely visible and not hidden percentages.

And although our company was founded in Italy, the products for the American market are manufactured directly in the USA, to contribute to the social and economic fabric of the country where we sell. Read the "About Us" page to learn more about our mission.

WHY DO WOMEN LOSE HAIR?

In the previous article on “why do men lose hair?” we explained both what regulates the hair cycle (ESTRONE and DHT), and androgenetic alopecia, which is caused by DHT (read the previous sections to better understand this one).
However, this has been studied mainly—if not exclusively—in men.
If we assume that hair loss is caused by androgens (DHT), then androgenetic alopecia would only occur in areas sensitive to androgens, these receptors have been found only in the frontal and crown areas, which is why male androgenetic alopecia is limited to those regions.

But in women, things are different:
1) In women, alopecia usually also spreads to areas that are not sensitive to androgens and can therefore also involve areas not affected by male androgenetic alopecia, in fact it does not follow an progression with a Norwood-style pattern, but a general thinning.
2) Follicular miniaturization is different, initially at least, there isn't a significant loss of follicle depth, it's more a matter of thickness, the hair shafts become thinner but remain long.
3) Women almost never go completely bald, usually it is hypotrichia (hypotrichia means hair that becomes thin and sparse).
4) 5-alpha reductase inhibitors (anti-DHT) appear to be largely ineffective in women, at best, they have an almost negligible effect.

Given these premises, we’ve explained that hair problems in women (continually falls out, thinning, or sparse hair) are not caused by DHT, but by inadequate ESTRONE activity at the follicular level. ESTRONE is essential for initiating healthy new anagen phase (anagen = growth phase).

This is a very common problem affecting a large part of women (estimated between 30% and 50%), many of whom don’t even realize they have it.
In fact, many women end up buying the classic "hair vitamins" (which are also beneficial for overall health, especially for vitamin deficiencies, but are unrelated to the problem).
Or they buy something else... (we talk about this on the website's page called "SOCIAL TRENCH").

This is because, unfortunately, despite being the most common hair problem in women, it was only discovered relatively recently and is still rarely discussed.
For this reason, we’ve created what we believe are the best products in the world to combat the most common problem in women's hair: estrone-deficiency hypotrichia.

I HAVE MORE QUESTIONS, CAN I SPEAK TO YOU?

Certainly. But before contacting us, make sure you’ve carefully read the explanations on the website—not just the ones on the homepage, but also those found on the other pages. It’s possible that you’ll find the answer you’re looking for in one of the various sections of the site.

Remember that the site includes a F.A.Q. page, a page dedicated to Ingredients, one that allows you to get a discount code, and even the Social Trench (where you can learn how to defend yourself against misinformation).
You can access all these pages from the top menu.
If you're browsing from a smartphone, to access the site menu you need to tap the three horizontal lines at the top left.

The fastest way to contact us is through the chat on the website, you’ll find the button to start it at the bottom right.
Don’t worry if you reach out at a time when we’re not online—when we reconnect, we’ll reply to you, our response will arrive via email, and that same email will contain a link that lets you reopen the chat at any time and continue the conversation right where we left off.
If you prefer to write us an email, visit the “Contact Us” page on the website.

    CAN I CHANGE THE LANGUAGE OF THE SITE?

    YES, you can read the site in 6 languages: English, Italian, French, Spanish, German and Polish.
    You can also change the purchase currency.

    To change the language SCROLL TO THE BOTTOM OF THE SITE, YOU WILL FIND THE LANGUAGE SELECTION BUTTON.

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    • The following article is NOT sponsored content.
      The Hair Army brand did not pay GQ to appear, the article is only the result of research by GQ reporters.
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