Social Trench

We believe it’s only fair — since we analyze the communication of others you report to us — to examine our own messaging as well. 
What’s shocking is that, after reviewing how we communicate, it seems there’s no company in the world selling hair products that truly tells the truth (Maybe because honesty would reduce their sales).
We hope one day this will change and a more honest world will emerge, but that will only happen once people wake up and stop falling for advertising traps.

Let’s start with our social media ads: 📱

Every post or promo video is designed to educate, sharing insights people might not know, information that could genuinely improve their lives. 
Our campaigns have always shared messages like: “The act of hair falling out doesn’t cause baldness, it’s a process of miniaturization,” or “The cause of androgenetic alopecia and its treatments were discovered years ago.” We’ve kept this tone for years: maybe the images change, maybe we add something lighthearted, but there’s one thing we’ve never done before-and-after pictures.

Let’s be clear: before-and-after photos are always misleading. 
The only companies that should use them are hair transplant clinics, and you won’t find them on Hair Army’s website for a reason:
No product currently exists that can regrow hair on bald head. 
Even the most well-known medications (which we talk about on the homepage) only stop the issue from progressing, they don’t replace a transplant (and of course, remember that a transplant doesn’t replace treatments either; you still need to take care of yourself, even after having one).
Of course, it's possible to see some improvement over time and although many customers send us photos showing improvements (and those photos are real), sharing them would still be misleading. 
Someone might see those images and expect similar results, even if, biologically, that may not be possible in their case.

📌 Important truths to remember for undestand:

• Androgenetic alopecia= Androgens + Genetics. 
  Genetics determine how severe your condition is. 
  In some people, the issue is more severe, while in others it's milder. (and that’s why our product contains all major natural anti-DHT ingredients in one formula to be the strongest complex in the world). 
  In Some cases, gradual improvement or thickening may occur, it tends to happen, but it’s not guaranteed. 
  That’s why the mission is to stop progression, not promise miracles. 
  If we used before-and-after photos, they’d attract unrealistic expectations and disappoint those who can’t replicate those results.
  
  
• The hair cycle.
  In the Homepage we explain the hair cycle (If you haven't studied, go back to the homepage).
  For men, the hair cycle (growth, fall, regrowth) lasts 2–4 years due to fast DHT metabolism and slow estrone metabolism.
  For women, it’s 3–7 years due to fast estrone metabolism and slow dht metabolism. 
  That’s why women generally have longer hair.

So tell us: how is it possible that certain brands promise results in mere weeks or months? 
Even transplanted hair takes a year to show final results — and that’s just growth! 
So how can you expect those photos, which show results better than a transplant and achieved in much less time, to actually be real?

Another thing you’ll never find in our advertising is misleading information designed to confuse people or add even more misinformation to an already confused industry.
This often happens because these brands simply aren’t aware of the facts we’re sharing and in order to rush products to market, they make up things that don’t even exist.
So let’s take this moment to clarify one more thing, once and for all:

Stress doesn’t cause baldness. 

Yes, many brands say it does. 
And sure, stress may speed up the problem, but it does not cause baldness. 
The true culprit is androgenetic alopecia a well known condition, no need for new theories.
Other types of hair issues exist (e.g. alopecia areata, an autoimmune condition with round patches of hair loss, you can see the photos on google images), but these don’t generally cause baldness. 
So when a brand blames multiple factors for baldness, they clearly don’t know what they’re talking about.
Also: shampooing doesn’t cause baldness, wash your hair as often as you want.
After all these explanations, we bet other brands will start copying us and talking about DHT and other things they’ve learned from our website...

Now let's talk about the website: 💻

On our website, you'll find a GQ article (online magazine) mentioning us where we specified that we didn't pay.
We specified this because brands display logos and say "they're talking about us in [newspaper]" when it's just sponsored content.
Anyone can pay to appear in a magazine, it's about creating the illusion of revolutionary innovation.
We also ran an ad on Prime Video, obviously is not a newspaper, it was a paid ad.

On the product pages, everything is clearly listed, no mysterious names or vague labels.
In the Complex page, the ingredients list displays the exact quantities as well as the standardized titration percentages.
For the two liquid products (shampoo and lotion), the exact percentages of the main active ingredients are shown.
Something almost no company in the world dares to do.

To wrap things up, the website contains information that can genuinely change people’s lives, insights that help them better understand their hair and the issues.

We haven’t invented anything.
No revolutionary discoveries, no miracle serums, no secret formulas, absolutely nothing.
Our products are very straightforward: an anti-DHT complex — the most complete one available — offered at a remarkably low price.
Plus, a lotion and a shampoo whose main active ingredient was discovered by others.
You can learn more about it by visiting the Ingredients page.

We would also like to clarify that we categorically refuse partnerships or paying medical doctors to promote our products. Therefore, if a doctor has prescribed our products to you, it is done entirely in good faith and without any commercial interest.

This is Hair Army.
No one has done things the way we do, in fact, by writing here too, we ended up explaining many useful things.😅
Join Hair Army, study the site, and help others learn the truth.
And remember: if you’re unsure what to do, the best thing is always to speak with a good medical doctor.

You reported a promotional post whose photo contains the text: +3900 new hairs. 
Then in smaller text on the side: instrumental test using a trichogram and tricoscan for 90 days on a total of 20 people.

As of today, is it possible to create new hair on someone’s head? NO, IT IS NOT POSSIBLE.
Even hair transplantation involves taking hair from an area where it still grows and relocating it to where it doesn’t.

Therefore, this advertisement ends up in our SOCIAL TRENCH because the claim might mislead someone into believing it’s possible to grow new hair where it's missing.
So saying that using certain products can create new hair is simply incorrect.

As shown in the image below, you reported a video from this brand in which a woman wearing a lab coat says the classic, very incorrect statement we’ve seen in other reports—namely, the comparison with hair transplants.

You’ve reported some videos and a webpage featuring a certain Dr. Chiara Liguori, a Swiss dermatologist and trichologist who sells a product branded as FOLIXAN.
In case it wasn’t already clear—although it’s pretty obvious to those with experience—this person does not exist. So let’s call it what it is: a scam.
It’s pointless to even highlight the usual fake photos and reviews—they’re not worth the effort.

It’s probably an affiliate/network marketing product (check out the analysis of the FOLTINA PLUS brand to understand what that means).
Therefore, other pages may appear in the future, possibly with the names of different doctors or pharmacies, promoting the same FOLIXAN product.

But I'd like to draw attention to a detail that many people missed, a cheeky jab at these scammers:

They gave the doctor the last name “LIGUORI” (which in Italian sounds like “liquor”), and if you check the address listed on the website where this doctor supposedly works, you'll discover it's actually a bar.
So yes, they’re fraudsters—but at least they had a sense of humor when coming up with that detail.

You've reported an ad for a product that allegedly makes hair grow back for bald people in 7 or 14 days, without the need for a transplant.

We're only posting 3 images, obviously that medical doctor in the picture doesn't actually exist, but many of you may have noticed that the same product seems to be sold by countless social pages, all claiming to be the official one:

Not only that—if you search on Google, you’ll see tons of websites, all obviously claiming to be the official site:

So how is this even possible?
Why are there all these social media pages and websites for the same product/brand?

To understand it, we need to talk about affiliate marketing (also known as network marketing).
Put simply, to make it easier to understand: there are people (usually young individuals who have been brainwashed into believing they can get rich quickly) who register with these networks.
These are companies that promise small commissions to participants for every product sold.

This is a widespread issue that affects all areas of online sales—not just hair products.

So each person tries to sell the product in every possible way to earn their commission. That means each of them can create a Facebook page, Instagram account, website, etc.—anything that helps promote the product.

Usually, since it's a matryoshka-style system where it's hard to trace the real organizers, these people end up committing outright scams—like in this case, where they claim the product can replace a hair transplant in just 14 days.

We hope this explanation of network/affiliate marketing has been helpful.
If you'd like to learn more about dropshipping or private label, check out the report from the LABORATORIO TRICOLOGICO ITALIANO.

You've reported several videos from the social media page HAIR LOSS SECRETS—classic ads claiming miraculous hair regrowth and results that even medications can't achieve.

You've brought to our attention this brand that runs many sponsored ads using various newspaper articles from different media outlets, all talking about a new innovative discovery for hair regrowth, often under the heading: “THEY TALK ABOUT US.”
But not only that, even on their website they wrote:
"Who talks about us? Just a few of the media outlets that mentioned us after publishing our research and introducing an innovative formula to the trichology market."
As shown in the second image, written in Italian.

Naturally, these are sponsored articles, which the ads attempt to disguise as independent editorials…

As always, we want to clarify that we don’t know anything about this brand’s products—whether they’re good, effective, or anything else. Only you can judge that for yourself.

However, as stated on this page, we believe that this type of advertising is misleading to people, because it gives the impression that these articles were independently written by the newspapers due to some new scientific discovery.

This so-called Italian trichological laboratory doesn’t exist; the name is completely made up. Nor do the products of this brand exist, It’s a dropshipping business using private labeling.
The video you reported to us—clearly AI-generated and poorly dubbed by an AI—shows unbelievable and obviously false things.

We need to take a step back and explain something fundamental first:
There’s a method of selling used by some people called DROPSHOPPING. It means that people go to low-cost product websites like AliExpress, find items there, and create a site where they sell these products at inflated prices to unsuspecting buyers. In fact, you’ll find others doing the same scam with the same products but using different brand names.
see how much this product really costs on aliexpress:

You’ll find the same product here in the SOCIAL TRENCH if you search for the name "SPARTAN" in the list.
In fact, in the photo below, taken from the site of this fake brand, you can also see the name Spartan—precisely because they’re using the same images.
Some even have their name or logo printed on the product, this practice is called “private label,” which means taking a ready-made product and inserting your own invented brand name on the label, pretending to be a legitimate brand.

By chance, this report came in later — but it’s the exact same product from AliExpress that we already covered on NEWSPARKINGS.
So head over to the section mentioned to read the full analysis.
The only difference here is that they’ve used private label branding: they’ve changed the label and added their own name.

That said, we’d like to focus on one very important photo we’ve included below: As you can see, this is a serious issue — because you, the consumers, rely on this kind of content to make purchasing decisions. You want fake photos and videos — and if they’re not there, you even ask for them — rather than asking for actual text to study…

We truly hope that all the explanations provided on our site help you learn about the topic and avoid falling for this kind of stuff, pushing you to become more informed individuals.

You've already reported two videos featuring guys who say they used this product and experienced hair regrowth in six months.

To avoid wasting time analyzing the entire website — which, unsurprisingly, is filled with the usual before-and-after photos and so on:

 it’s quicker to just tell you: this isn’t even a hair product brand. It’s a dropshipping site. In fact, if you visit the homepage, you'll see tons of products from completely different categories:

For those unfamiliar with dropshipping, it’s a business practice that involves finding low-cost products on AliExpress and reselling them at a higher price on one’s own website, pretending it’s a custom-made product — tricking unsuspecting consumers. In fact, we found the exact same product on AliExpress in just a few seconds:

And for those wondering why two guys seem to rave about this product, the reason is simple. There are people who work as UGC creators — basically the actors you see in those videos. We even use them sometimes to create content.

The problem with some UGC creators is that they’ll say anything if you pay them. That’s a shady practice — luckily, not all of them do it, but a good portion of them do.

You've reported yet another brand that claims to have created a formula for hair regrowth that eliminates the need for a transplant…
Obviously, as already explained in other analyses on this page:
No, it's not currently possible for a product to replace a hair transplant.
If you're bald, it's pointless to look for shortcuts — in that case, you should consider a transplant, keeping in mind that post-transplant care is still necessary.
So we consider this kind of communication to be misleading towards people, because it explicitly claims something that, as of today, is scientifically impossible.

This is a very large brand that spends a lot on advertising, and you've pointed out a few things to us.

The first is the ad comparing their product to hair transplants:

We’re obviously not interested in assessing the effectiveness of their products, but creating an image that compares a transplant to their product as an alternative is, in our opinion, misleading.
Because, we repeat: THERE IS NO WAY TO REPLACE A HAIR TRANSPLANT WITH PRODUCTS.
If you're bald, you can buy the best product in the world, but your hair won't grow back—and you can't replace a transplant if you're bald.
So accept this fact, don’t look for shortcuts.
If it’s too late for you, then you need to consider a transplant.

We therefore believe that writing “HAIR TRANSPLANT? HARD PASS!” and listing the pros and cons of their product as a substitute misleads people into believing they don’t need a transplant if they use those products. It’s fair to call out the inaccuracy of this messaging.

Then, on the website, you see the usual newspaper icons—which always aim to give authority to a brand and make it seem like the press is talking about them because they’ve uncovered something newsworthy. We didn’t check all the outlets mentioned because they list quite a few, but whe checked the first and as you can see in the image below, that’s a sponsored article—yet they present it as an independent editorial.

Let’s also take a moment to debunk the famous “CLINICALLY TESTED” myth.
This phrase is everywhere in all brands, and in our view, Scandinavian Biolabs exaggerates it. On their site, front and center, they state:
“We have developed and trademarked the Bio-Pilixin® formula, which has been clinically tested in a proprietary third-party study.”

But what does “clinically tested by a third-party company” actually mean? The way they say it makes it sound like someone independently decided to test their product—but that’s not how it works.
These are companies you pay, meaning they work for you.
They are not independent studies.
In fact, nearly every brand now uses the label “clinically tested”, all it means is that a company—upon payment—conducted product tests on volunteers.

Have you tried searching for the document from Scandinavian Biolabs? Do it. Look it up and read it for yourself. You'll see it was conducted on a total of 30 people, only 4 of whom were men.
Among this small group, some said their hair loss was due to STRESS, others to SEASONAL CHANGE, and some to HORMONAL CAUSES. 
This is just to show that when you see “clinically tested,” it doesn’t mean anything substantial—it’s not truly independent, because the company itself commissions it for marketing purposes, 
It’s not a study that demonstrates anything medically or scientifically meaningful.
It simply means what it is: a small product test on volunteers—nothing more.
It doesn’t say anything remarkable about a product, at least from our perspective, It's up to you to decide whether a test like this is a good way to prove something, not us.
Have you ever seen a brand that doesn't say "clinically tested"?
We might be the only ones.

In addition, you’ve reported some medical doctors who endorse this brand and are listed on the website. 
We want to clarify that they are indeed real medical doctors: they’re featured to lend credibility to the brand.
However, they have a financial interest and this doesn’t seem to be clearly indicated…

We don’t know this brand’s cosmetic products, maybe they’re great, maybe they’re helpful.
We’re not interested in knowing, we do not judge the products, as stated multiple times on this page.
But everything we’ve told you reflects the reality of advertising communication.
We can judge the communication, which according to our analysis is wrong and somewhat misleading for the reasons we’ve already explained, however, it’s up to you to read the text above and interpret it as you wish.

That said, putting aside these advertising missteps, their marketing team is clearly very skilled—because if they can sell a dermaroller for €44 when it goes for €2 on AliExpress, it proves that the advertising works.

You’ve reported numerous videos from this brand, all of them exaggerated—like these two frames we’re showing below: